John Bache

VIM Group, München
Managing Partner

With over 30 years of brand experience, the native New Zealander and his team support companies such as Atruvia, Engel & Völkers, GEA, Henkel, Körber, Merck, Miele, thyssenkrupp, and Volkswagen with their brand change projects.
The passionate brand expert is also responsible for the SiebenMeilenMarken podcast, in which he interviews the leaders of various German brands, and in his spare time you can find the amateur photographer either behind a camera or on a surfboard, skateboard, snowboard or mountain bike.