Inken Barz

Inken joined Strichpunkt in 2021 after studying Communication Design in Konstanz and working several years in different agencies in Stuttgart. During this time she was gaining experience in brand strategy and design as well as in topics like sustainable brand management, social media campaigning and web design for clients like HUGO BOSS, BMW Lifestyle, Birkenstock and Walter Knoll. In her position as Senior Art Director at Strichpunkt she loves developing new and shaping existing visual identities – always with a conceptual approach, sprinkled with excellent creativity and design. As Co-Founder of CareTwice – a start-up specialized in sustainable hair care – she is also bringing her own brand to life.