Oliver Berger | CXI Brand talks | Corporate and brand identity conference

Oliver Berger

Sennheiser, Zurich
Head of Global Design Management

Oliv­er Berg­er is in charge of devel­op­ment, imple­men­ta­tion and appli­ca­tion mon­i­tor­ing of the Sennheis­er design strat­e­gy on the brand and prod­uct lev­els, with the pur­pose of medi­at­ing a con­sis­tent, rec­og­niz­able, dif­fer­en­ti­at­ed and future-ori­ent­ed image to cus­tomers, at all rel­e­vant touch points. The over­all objec­tive is to raise the emo­tion­al desir­abil­i­ty of the brand and the prod­ucts, and to there­by ren­der cor­po­rate val­ues and pre­mi­um stan­dards visible.