Elisabeth Breitkopf-Bruckschen

Deutsches Historisches Museum, Berlin
Strategy and Development

Elisabeth Breitkopf-Bruckschen works for the Deutsches Historisches Museum (‘German Historical Museum’), with responsibility for strategy and development. Her duties include a wide-ranging branding process and the reworking of the Museum’s corporate design. Previously, Elisabeth Breitkopf-Bruckschen led the marketing section at the Kölnisches Stadtmuseum (‘Cologne City Museum’) for five years, with responsibility for the in-house visitor service. During the 90s she was a freelance manager in the cultural sector, focussing on marketing and PR. Projects included leading the cultural project “Lomographische Botschaft Berlin” and directing the cultural programme “Länderwoche Berlin” at EXPO 2000, on behalf of the Senate of Berlin. Elisabeth Breitkopf-Bruckschen studied history and German in Münster, Vienna and Berlin, and cultural and media management at the Hochschule für Musik Hanns Eisler in Berlin.

The Deutsches Historisches Museum is the German Federal Republic’s national museum. It is tasked with presenting German history, from its beginnings to the present day, within a European and international context, and to reach out to a wide public. As well as its extensive collection of permanent exhibitions, it offers visitors diverse special exhibitions and a comprehensive programme of other services, including guided tours, lectures, panel discussions, conferences and other educational and research opportunities.

It was founded in 1987 on the occasion of Berlin’s 750th anniversary celebrations, by the then government under chancellor Helmut Kohl together with the state of Berlin. Plans were drawn up to construct a dedicated new building, but the fall of the Berlin Wall in 1989 changed everything. Quite suddenly, on October 3rd 1990, the national government transferred the building and collections of the Museum für Deutsche Geschichte (the central museum of the GDR), which had closed in September 1990, to the newly formed Deutsches Historisches Museum. This meant that the 1695 Zeughaus (‘arsenal’), Unter den Linden’s oldest and most striking building, became the home of the Deutsches Historisches Museum.Elisabeth Breitkopf-Bruckschen works for the Deutsches Historisches Museum (‘German Historical Museum’), with responsibility for strategy and development. Her duties include a wide-ranging branding process and the reworking of the Museum’s corporate design. Previously, Elisabeth Breitkopf-Bruckschen led the marketing section at the Kölnisches Stadtmuseum (‘Cologne City Museum’) for five years, with responsibility for the in-house visitor service. During the 90s she was a freelance manager in the cultural sector, focussing on marketing and PR. Projects included leading the cultural project “Lomographische Botschaft Berlin” and directing the cultural programme “Länderwoche Berlin” at EXPO 2000, on behalf of the Senate of Berlin. Elisabeth Breitkopf-Bruckschen studied history and German in Münster, Vienna and Berlin, and cultural and media management at the Hochschule für Musik Hanns Eisler in Berlin.

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