Elisabeth Breitkopf-Bruckschen | CXI Brand talks | Corporate and brand identity conference

Elisabeth Breitkopf-Bruckschen

Deutsches Historisches Museum, Berlin
Strategy and Development

Elis­a­beth Bre­itkopf-Bruckschen works for the Deutsches His­torisches Muse­um (‘Ger­man His­tor­i­cal Muse­um’), with respon­si­bil­i­ty for strat­e­gy and devel­op­ment. Her duties include a wide-rang­ing brand­ing process and the rework­ing of the Museum’s cor­po­rate design. Pre­vi­ous­ly, Elis­a­beth Bre­itkopf-Bruckschen led the mar­ket­ing sec­tion at the Köl­nis­ches Stadt­mu­se­um (‘Cologne City Muse­um’) for five years, with respon­si­bil­i­ty for the in-house vis­i­tor ser­vice. Dur­ing the 90s she was a free­lance man­ag­er in the cul­tur­al sec­tor, focussing on mar­ket­ing and PR. Projects includ­ed lead­ing the cul­tur­al project “Lomo­graphis­che Botschaft Berlin” and direct­ing the cul­tur­al pro­gramme “Län­der­woche Berlin” at EXPO 2000, on behalf of the Sen­ate of Berlin. Elis­a­beth Bre­itkopf-Bruckschen stud­ied his­to­ry and Ger­man in Mün­ster, Vien­na and Berlin, and cul­tur­al and media man­age­ment at the Hochschule für Musik Hanns Eisler in Berlin.