Corporate Branding and Global MarComms
Since 2012, Sandy Brückner has covered corporate branding and global marketing public relations (corporate communications and IR) for Linde AG; since early 2013 she has led the branding and marketing communications team.
Sandy Brückner is a qualified business economist, specialising in international management. She has worked in public relations, marketing and above all brand management and brand implementation for international businesses for more than ten years. From the end of 2002 until the end of 2006, she worked in international marketing, brand management and corporate design, initially for Siemens and then for BenQ-Siemens. From 2007 she led the consultancy team of Brand Implementation Group in Munich, supporting globally-active companies in implementing international brand change programmes. Alongside her knowledge of intercultural matters and change management, she has expertise in public relations, brand implementation, corporate identity & design, brand strategy, naming and brand law.