Michael Bütow | CXI Brand talks | Corporate and brand identity conference

Michael Bütow

Deutsche Bahn, Berlin
Head of Brand Management, CI/CD and Brand Projects

Michael Bütow heads Brand Man­age­ment, CI/CD and Brand Projects at Deutsche Bahn, and is in charge of the company’s brand iden­ti­ty. For the past 20 years he has held strate­gic and oper­a­tive mar­ket­ing posi­tions in a vari­ety of sec­tors, among oth­ers for Siemens and the mobile sec­tor. For more than 10 years he has held man­age­ment posi­tions at Deutsche Bahn, most recent­ly as Direc­tor Employ­er Brand­ing, respon­si­ble for the company’s HR-mar­ket­ing communication.