Deutsche Bahn, Berlin
Head of Brand Management, CI/CD and Brand Projects
Michael Bütow heads Brand Management, CI/CD and Brand Projects at Deutsche Bahn, and is in charge of the company’s brand identity. For the past 20 years he has held strategic and operative marketing positions in a variety of sectors, among others for Siemens and the mobile sector. For more than 10 years he has held management positions at Deutsche Bahn, most recently as Director Employer Branding, responsible for the company’s HR-marketing communication.