Marc Cloosterman | CXI Brand talks | Corporate and brand identity conference

Marc Cloosterman

VIM Group, Amsterdam

Marc Cloost­er­man is CEO of VIM Group. Marc reg­u­lar­ly speaks for both prac­ti­tion­ers and aca­d­e­mics, and he has writ­ten a num­ber of arti­cles on brand imple­men­ta­tion. In addi­tion to his role at VIM Group, Marc found­ed Brand Finance (Nether­lands) in 2004, a joint ven­ture between VIM Group and Brand Finance Plc in Lon­don. Brand Finance spe­cial­izes in the finan­cial val­u­a­tion of brands, and it oper­ates in fif­teen coun­tries.   Marc’s first career was with KPMG. In addi­tion to his train­ing as a char­tered accoun­tant (NIvRA/Nyenrode), he par­tic­i­pat­ed in the Inter­na­tion­al Mar­ket­ing Pro­gram at INSEAD.