Marc Cloosterman is CEO of VIM Group. Marc regularly speaks for both practitioners and academics, and he has written a number of articles on brand implementation. In addition to his role at VIM Group, Marc founded Brand Finance (Netherlands) in 2004, a joint venture between VIM Group and Brand Finance Plc in London. Brand Finance specializes in the financial valuation of brands, and it operates in fifteen countries. Marc’s first career was with KPMG. In addition to his training as a chartered accountant (NIvRA/Nyenrode), he participated in the International Marketing Program at INSEAD.