Documentation CXI 09


Identity creates distinctiveness – but above all security and trust:
in the company, its products and services And especially in times of crisis, customers, employees and the public need a clear and trustworthy image of the future. Corporate identity as a strategic management instrument is proving to be an indispensable tool here. This was also confirmed at the first CXI conference in Mainz in 2009.


The documentation presents the lectures of CXI 2009 in condensed form and provides insights into the motivations and approaches of renowned agencies and companies.


Texts by

Vueling Airlines, Barcelona |Saffron Consultants, Madrid

Augustinum GmbH, Munich |Magma Brand Design GmbH, Karlsruhe

Henkel AG, Düsseldorf |Kuhn, Kammann und Kuhn AG, Köln

DKSH, Zurich |kleiner und bold GmbH, Berlin




Ed.: Prof. Robert Paulmann

Design and production: Sonja Hahn, Carina Schweitzer, Sven von Werner

Softcover, thread stitching, offset, 4-colour

76 pages, 21 x 27 cm, numerous illustrations

Text: German/English


ISBN 978-3-936723-24-3

Mainz 2010


Price: 9,00€

(incl. 7% VAT + shipping in Germany)


To order:

Shopof the Communication Design programme at Mainz University of Applied Sciences.


or as a free ebook: