Documentation CXI 09

 

Identity creates distinctiveness – but above all security and trust:
in the company, its products and services And especially in times of crisis, customers, employees and the public need a clear and trustworthy image of the future. Corporate identity as a strategic management instrument is proving to be an indispensable tool here. This was also confirmed at the first CXI conference in Mainz in 2009.

 

The documentation presents the lectures of CXI 2009 in condensed form and provides insights into the motivations and approaches of renowned agencies and companies.

 

Texts by

Vueling Airlines, Barcelona |Saffron Consultants, Madrid

Augustinum GmbH, Munich |Magma Brand Design GmbH, Karlsruhe

Henkel AG, Düsseldorf |Kuhn, Kammann und Kuhn AG, Köln

DKSH, Zurich |kleiner und bold GmbH, Berlin