Alexander Engelhardt

Deutsche Telekom AG, Bonn
Vice President Brand Management

With more than 20 years of marketing experience and a successful track record in driving brand value, Alexander contributes a wealth of practical knowledge in running international brands. His passion for branding spans several sectors from telecommunications to logistics, to pharmaceuticals and healthcare.
Alexander currently heads up Brand Management at Deutsche Telekom. In this position, he is responsible for the global definition and execution of all brand strategy and design matters for Europe’s most valuable telco brand.