Pascal Geissbühler has been strategy director at Branders in Zurich since 2008. After studying art and design theory in Zurich University of the Arts’ Cultural Studies department, he worked in both advertising and journalism. Before joining Branders, he was a senior brand consultant at Interbrand. He has amassed many years of experience in branding for B2B, finance, pharmaceuticals, real estate, culture, media and luxury goods, and has worked with clients like Axa, Basellandschaftliche Kantonalbank, Basler Kantonalbank/Bank Coop, Baumer Group, BKW Energiegruppe, Die Schweizerische Post, PostFinance, Neue Zürcher Zeitung and Titoni. His PR work is rooted in the Branders specialities of employer branding and internal branding. He gives lectures and runs seminars, for example at the ZHAW in Winterthur.