Pascal Geissbühler | CXI Brand talks | Corporate and brand identity conference

Pascal Geissbühler

Branders Group AG,
Strategy Director

Pas­cal Geiss­büh­ler has been strat­e­gy direc­tor at Bran­ders in Zurich since 2008. After study­ing art and design the­o­ry in Zurich Uni­ver­si­ty of the Arts’ Cul­tur­al Stud­ies depart­ment, he worked in both adver­tis­ing and jour­nal­ism. Before join­ing Bran­ders, he was a senior brand con­sul­tant at Inter­brand. He has amassed many years of expe­ri­ence in brand­ing for B2B, finance, phar­ma­ceu­ti­cals, real estate, cul­ture, media and lux­u­ry goods, and has worked with clients like Axa, Basel­land­schaftliche Kan­ton­al­bank, Basler Kantonalbank/Bank Coop, Baumer Group, BKW Energiegruppe, Die Schweiz­erische Post, Post­Fi­nance, Neue Zürcher Zeitung and Titoni. His PR work is root­ed in the Bran­ders spe­cial­i­ties of employ­er brand­ing and inter­nal brand­ing. He gives lec­tures and runs sem­i­nars, for exam­ple at the ZHAW in Winterthur.