Holger Grünwald

Neugelb Studios, Berlin
Managing director

After studying communication design at the SfG Ravensburg, Holger Grünwald worked for agencies Tribe in Paris as well as Scholz & Volkmer in Wiesbaden. There, he quickly specialised in the development of digital products and platforms.


When Holger was 26 years old he founded the agency Taobot in Frankfurt/Main. He was responsible for clients such as Mercedes Benz, O2, GfK, Leica, Franke, Smart, Deutsche Bank, Postbank and Commerzbank. His focus was on the realisation of digital ecosystems, brand management as well as the development of services and products for companies operating on an international level.


Since May 2016, Holger is managing director of Neugelb Studios GmbH in Berlin, a subsidiary of Commerzbank. Apart from setting up the agency he is responsible to consult Commerzbank in regards to customer-centric service strategies and develop digital products for the banking experience of the future.