Holger Grünwald | CXI Brand talks | Corporate and brand identity conference

Holger Grünwald

Neugelb Studios, Berlin
Managing director

After study­ing com­mu­ni­ca­tion design at the SfG Ravens­burg, Hol­ger Grün­wald worked for agen­cies Tribe in Paris as well as Scholz & Volk­mer in Wies­baden. There, he quick­ly spe­cialised in the devel­op­ment of dig­i­tal prod­ucts and platforms.


When Hol­ger was 26 years old he found­ed the agency Taobot – lat­er Kørn­vaald – in Frankfurt/Main. He was respon­si­ble for clients such as Mer­cedes Benz, O2, GfK, Leica, Franke, Smart, Deutsche Bank, Post­bank and Com­merzbank. His focus was on the real­i­sa­tion of dig­i­tal ecosys­tems, brand man­age­ment as well as the devel­op­ment of ser­vices and prod­ucts for com­pa­nies oper­at­ing on an inter­na­tion­al level.


Since May 2016, Hol­ger is man­ag­ing direc­tor of Neugelb Stu­dios GmbH in Berlin, a sub­sidiary of Com­merzbank. Apart from set­ting up the agency he is respon­si­ble to con­sult Com­merzbank in regards to cus­tomer-cen­tric ser­vice strate­gies and devel­op dig­i­tal prod­ucts for the bank­ing expe­ri­ence of the future.