Dr. Kristin Hanusch-Linser

Kristin Hanusch-Linser has worked for over 30 years in communication-intensive change processes — from OLD to NEW, from PRINT to ONLINE, and from MALE to FEMALE. Her mission is to establish brand transformation and communication as central levers for successful change processes. At SHECONOMY, she contributes her conviction that diversity is a driving force for a better and more sustainable economy.

Hanusch-Linser led the digital transformation of the MANZ publishing group. From 2010 to 2016, she was Head of Communication & Marketing at ÖBB, where she was responsible for the company’s image turnaround.

She is President of the International Advertising Association, a member of the Eurobrand Advisory Board, a lecturer at the WU Executive Academy, and a founding member of the postgraduate program in Information and Media Law at the Faculty of Law at the University of Vienna.