Jella Hauptmann

After completing her studies in Economics as well as International Marketing and Brand Management, Jella began her career in the strategy department of BECC Agency. There, she advised clients in the mobility and automotive sectors on brand strategy decisions, with a particular focus on the interplay of strategy, design, and holistic brand development. Since 2023, she has been part of the AI innovation ecosystem IPAI, where she is responsible for brand marketing. In 2024, she collaborated with the Berlin-based agency LIT to develop the company’s new brand identity and comprehensive brand presence, making the brand’s core concept – Human AI – tangible across all touchpoints.