Dr. Florian Kaps | CXI Brand talks | Corporate and brand identity conference

Dr. Florian Kaps

Impossible, Berlin
Gründer

2001 Florian dived into the magic of analog photography as a leading manager of the Lomographic Society, developing their worldwide online community and shop platform. Being attracted by the exercise of running into the opposite direction since his childhood, he reacted to the digital revolution by founding a strictly analog company, establishing what is today’s biggest network of everything correlated to INSTANT PHOTOGRAPHY. What started based on nothing more than pure unreasonable analog love soon turned out to be a high potential and essentially important project: The Impossible Project, that finally led to the re-invention of a complete new instant film system, making an analog dream come true.