Dr. Florian Kaps | CXI Brand talks | Corporate and brand identity conference

Dr. Florian Kaps

Impossible, Berlin

2001 Flo­ri­an first dived into the mag­ic of ana­log pho­tog­ra­phy as a lead­ing man­ag­er of the Lomo­graph­ic Soci­ety, devel­op­ing their world­wide online com­mu­ni­ty and shop plat­form. Being attract­ed by the exer­cise of run­ning into the oppo­site direc­tion since his child­hood, he react­ed to the dig­i­tal rev­o­lu­tion by found­ing a strict­ly ana­log com­pa­ny, estab­lish­ing what is today’s biggest net­work of every­thing cor­re­lat­ed to INSTANT PHOTOGRAPHY. What start­ed based on noth­ing more than pure unrea­son­able ana­log love soon turned out to be a high poten­tial and essen­tial­ly impor­tant project: The Impos­si­ble Project, that final­ly led to the re-inven­tion of a com­plete new instant film sys­tem, mak­ing an ana­log dream come true.