Volker Krug | CXI Brand talks | Corporate and brand identity conference

Volker Krug

Henkel AG, Düsseldorf
Head of Corporate Branding & Communications Strategy

For more than 130 years, Henkel has been work­ing to make people’s lives eas­i­er, bet­ter, and more beau­ti­ful. Accord­ing to For­tune Mag­a­zine, Henkel is Germany’s most respect­ed com­pa­ny, and it ranks among the world’s 500 largest com­pa­nies (For­tune Glob­al 500). With its brands and tech­nolo­gies, it con­cen­trates on three busi­ness areas: home care, per­son­al care, and adhe­sive tech­nolo­gies. Its approx­i­mate­ly 50,000 employ­ees in more than 125 coun­tries are ded­i­cat­ed to ful­fill­ing the cor­po­rate promise: “A Brand Like a Friend.” In 2009 Henkel gen­er­at­ed sales of 13.6 bil­lion euros and report­ed an oper­at­ing prof­it of 1.3 bil­lion euros.