Bastian Lindberg | CXI Brand talks | Corporate and brand identity conference

Bastian Lindberg

Lambie-Nairn, Munich
Strategy Director

Bas­t­ian Lind­berg has been respon­si­ble for strat­e­gy advice at Lam­bie-Nairn in Ger­many since the end of 2013. Along­side his sol­id exper­tise in tele­coms brand­ing – acquired through years work­ing for Tele­fóni­ca and o2 – Bas­t­ian pro­vides brand devel­op­ment strat­e­gy advice to our nation­al and inter­na­tion­al cus­tomers in the fields of sport, broad­cast­ing, trav­el, toys and tech­nol­o­gy. While study­ing for his Diplo­ma in Busi­ness Admin­is­tra­tion (major­ing in mar­ket­ing-com­mu­ni­ca­tion), Bas­t­ian gained valu­able expe­ri­ence at agen­cies like Jung von Matt and com­pa­nies like Mer­ck. These place­ments gave him a head-start in devel­op­ing his pro­file as an expert in brand and com­mu­ni­ca­tions, with a mix­ture of strat­e­gy and cre­ativ­i­ty.

Before Bas­t­ian joined Lam­bie-Nairn he was at Tele­fóni­ca in Ger­many, with respon­si­bil­i­ty for devel­op­ing and imple­ment­ing brand and com­mu­ni­ca­tions strat­e­gy for o2, amongst oth­ers. Pri­or to that he led numer­ous nation­al and inter­na­tion­al strat­e­gy projects cov­er­ing brand merg­ing, brand archi­tec­ture, brand posi­tion­ing, brand­ing and com­mu­ni­ca­tions strat­e­gy. Lam­bie-Nairn has been devel­op­ing brands for more than 30 years, which – in every envi­ron­ment and medi­um – are both authen­tic and com­mer­cial­ly suc­cess­ful.