Chief Creation Officer
In his function as Chief Creation Officer on the agency’s side, Peter Martin is the mastermind behind the Lufthansa redesign. His agency for strategic brand consulting and design Martin et Karczinski is the company’s the corporate lead agency, and has been for the past five years. True to his own passion for communication and design, Peter Martin studied communications design. For Martin et Karczinski, Peter Martin is responsible for creation, strategic brand consulting and advisory services on a C-level.