Susanne Meier | CXI Brand talks | Corporate and brand identity conference

Susanne Meier

Deutsche Post DHL, Bonn
Vice President Brand Strategy

Susanne Meier is the Vice Pres­i­dent Brand Strat­e­gy DHL/DPDHL Group at Deutsche Post DHL Group (DPDHL). In this role, she is in charge of the Brand Man­age­ment of DHL as the lead­ing glob­al brand in the logis­tics indus­try. This includes top­ics such as brand posi­tion­ing, total brand expe­ri­ence, cor­po­rate design, employ­ee brand engage­ment and trade­mark pro­tec­tion. As Vice Pres­i­dent Go Help and Direc­tor of Cor­po­rate Social Respon­si­bil­i­ty Strat­e­gy and Pol­i­cy at DPDHL she was respon­si­ble for the Glob­al Dis­as­ter Man­age­ment Pro­gram in part­ner­ship with the Unit­ed Nations and the devel­op­ment and imple­men­ta­tion of the Group’s CR strat­e­gy.