Dr. Jan Metzler | CXI Brand talks | Corporate and brand identity conference

Dr. Jan Metzler

Hamburg Kunsthalle, Hamburg
Head of Communication and Marketing

Dr. Jan Met­zler man­ages Com­mu­ni­ca­tion and Mar­ket­ing at the Ham­burg Kun­sthalle. He stud­ied Ger­man lit­er­a­ture, psy­chol­o­gy and com­mu­ni­ca­tion at the West­phalian Wil­helms Uni­ver­si­ty of Muen­ster, where he has been involved in a wide vari­ety of research projects.

 

Dur­ing the exten­sive mod­ern­iza­tion phase between 2014 — 2016, Jan Met­zler was co-respon­si­ble for the com­mu­ni­ca­tions and visu­als behind repo­si­tion­ing the Ham­burg Kun­sthalle as a nation­al­ly and inter­na­tion­al­ly sig­nif­i­cant cul­tur­al brand. In the first month after reopen­ing, the muse­um post­ed a record num­ber of over 200,000 vis­i­tors.