Philipp Mokrohs

FC Bayern München, München
Head of Brand Management

Philipp Mokrohs has an extensive agency history. After his training as an advertising merchant at the Weischer.Mediengruppe in Hamburg, he worked for a number of renowned communications agencies such as the Publicis Group, Landor and BBDO. Before Philipp Mokrohs took over as Head of Brand Management at FC Bayern Munich in 2016, he was Client Service Director at Interbrand in Cologne.

FC Bayern Munich became known for its professional football department, which has been outsourced to FC Bayern München AG since 2001. The first men’s team has been playing in the Bundesliga without interruption since the 1965/66 season and is the German record champion with 29 championship titles and the German record cup winner with 19 cup victories. The club is also one of the most successful clubs in Europe on an international level with seven European Cup victories, five of which in the Champions League and the European Cup of National Champions. They won the World Cup twice and the FIFA Club World Cup once. The club’s biggest success in 2013 was winning the Triple. With 291,000 members, FC Bayern Munich is the sports club with the largest number of members in the world.

fcbayern.com