Sascha Prosek

Commerzbank, Frankfurt a.M.
Head of Brand Strategy and Design

Sascha Prosek is Commerzbank’s Head of Brand Strategy & Design since 2008 and is responsible for the development, management, implementation and performance measurement of the brand strategy, brand positioning, the management of the brand portfolio and trademark protection matters as well as corporate design.


He studied visual communication at the University of the Arts Berlin and completed his studies with a Master of Arts. In 2007, he received a Master of Business Administration with a focus on business design from the Zollverein School of Management & Design of the University of Duisburg-Essen.


Sascha already gained hands-on experience during his studies at Pixelpark in Berlin amongst other stations. From 2000 until September 2007 he worked for the brand consultancy MetaDesign in Berlin and Geneva. There, he was responsible as a Design Director for the development and implementation of brand strategies and visual brand appearance for national and international clients from various industry sectors.