Sascha Prosek | CXI Brand talks | Corporate and brand identity conference

Sascha Prosek

Commerzbank, Frankfurt
Head of Brand Strategy & Design

Sascha Pros­ek is Commerzbank’s Head of Brand Strat­e­gy & Design since 2008 and is respon­si­ble for the devel­op­ment, man­age­ment, imple­men­ta­tion and per­for­mance mea­sure­ment of the brand strat­e­gy, brand posi­tion­ing, the man­age­ment of the brand port­fo­lio and trade­mark pro­tec­tion mat­ters as well as cor­po­rate design.

He stud­ied visu­al com­mu­ni­ca­tion at the Uni­ver­si­ty of the Arts Berlin and com­plet­ed his stud­ies with a Mas­ter of Arts. In 2007, he received a Mas­ter of Busi­ness Admin­is­tra­tion with a focus on busi­ness design from the Zol­lvere­in School of Man­age­ment & Design of the Uni­ver­si­ty of Duis­burg-Essen.

 

Sascha already gained hands-on expe­ri­ence dur­ing his stud­ies at Pix­el­park in Berlin amongst oth­er sta­tions. From 2000 until Sep­tem­ber 2007 he worked for the brand con­sul­tan­cy MetaDe­sign in Berlin and Gene­va. There, he was respon­si­ble as a Design Direc­tor for the devel­op­ment and imple­men­ta­tion of brand strate­gies and visu­al brand appear­ance for nation­al and inter­na­tion­al clients from var­i­ous indus­try sec­tors.