CXI 17
Viceland: More Punk Less Design.
Cooperation was not all that easy in the beginning, as Matt Schoen, Executive Design Director for Vice Media New York and the contracting branding agency Gretel’s founder Greg Hahn and Creative Director Ryan Moore reported. Designing the visuals for the newly launched television channel VICELAND, operated by the US-American Lifestyle and (sub-)cultural magazine VICE was quite a challenge to the already-existing logo: should the graffiti-word mark be transferred to the new third dimension? Should it be treated as a container, to be filled with graphic art, the way MTV did in the nineties? Or should it be animated? Read more…
CXI 17
Hamburger Kunsthalle: From Construction Sign to New Corporate Design.
Heine/Lenz/Zizka at CXI, a veritable classic. This year together with a long-term client, the Hamburger Kunsthalle. In 2014, the dilapidated state of its premises forced the museum to close two of its three buildings for lengthy remodeling. Their plan was to keep the remaining building open and operating; quite a challenge, as the construction site vis-à-vis the central station seemed too dominant, discouraging any possible visitors. Read more…
CXI 17
MOIA: The Future of Mobility.
MOIA is a project initiated by German automotive manufacturer VW. A future-oriented project that’s not only focused on car-sharing, but on mobility on demand, for the population at large. The idea is to establish MOIA as a top mobility service provider by 2025, with a fleet of vehicles autonomously cruising urban areas, picking up and transporting individuals or groups from A to B, whenever they need it. Read more…
CXI 17
A Monologue with Echo – Sennheiser.
Finn Fukazawa and Oliver Berger presented the new look of Sennheiser, the high-end microphone and headphone systems manufacturer. Read more…
CXI 17
Future Candy: Transforming a Start-up to a Brand with a Future.
Nick Sohnemann of Future Candy and Falko Ohlmer of Arndt Benedikt truly galvanized the audience with their presentation. The exuberant founder Nick Sohnemann practically danced across the stage, painting enthusiastic technological visions of the future and the possibilities awaiting us. Read more…
CXI 17
Same Flights, New Heights – Re-design of the Scandinavian Airline SAS
The event started with a real take-off, straight into the world of strategic brand positioning with Bold and SAS Airlines. Adrian Nilsson took us on the same customer journey SAS passengers go on when they enter the online search portal and look for suitable flights and providers. Read more…