Sara Riis-Carstensen
Brand Strategy and Brand Management
Brand Strategy and Brand Management
Sara Riis-Carstensen is a global brand leader, known for driving brand transformations for some of the world’s most iconic companies, including LEGO, Carlsberg, De Beers – and now Lufthansa Group. At Lufthansa Group, she leads a bold transformation, elevating brand and design as core business drivers.
A sought-after keynote speaker, Sara regularly shares her expertise at global events. She doesn’t just speak about brand transformations – she has lived them, led them, and continues to shape them.
