Christoph Rohrer takes complex and paradoxical structures and transforms them into accessible design systems, that reach both head and heart. After studying marketing in Munich and time spent at the Parsons School for Design in New York, he possesses a solid foundation for developing effective marketing systems. His strengths lie in the creation of multi-layered and long-term brand processes. The Audi museum ’museum mobile’ in Ingolstadt and the brand’s international 3D presence are characteristic of his work. o2’s development work and subsequent launch in Germany was clearly influenced by Christoph Rohrer and received international recognition. And Deutsche Rentenversicherung owes its clear structure and friendly appearance to his design input.