Lioba Scherzer

Telefónica O2, München
Senior Brand Manager

Lioba Scherzer has been working for O2 since 2005. She covers brand management for corporate identity and corporate design, with more than 12 years of experience in these fields. She supervises projects including TV, print, on-line, iconography, joint-branding, retail, packaging, signage, stationery, visual style, naming, tone of voice, brand law, corporate fashion, merchandising and digital platforms. Before she joined O2, she worked for the neugerriemschneider gallery in Berlin and the Designzentrum Berlin, and as project manager for MetaDesign Berlin and KMS TEAM Munich. Her list of accomplishments in the field of design-related knowledge transfer also includes two teaching posts, teaching design management at the Fachhochschule Potsdam and the Kunsthochschule Weißensee. In 2013 she qualified as a Lean6Sigma black belt.