Lioba Scherzer | CXI Brand talks | Corporate and brand identity conference

Lioba Scherzer

Telefónica O2, Munich
Senior Brand Manager

Lio­ba Scherz­er has been work­ing for O2 since 2005. She cov­ers brand man­age­ment for cor­po­rate iden­ti­ty and cor­po­rate design, with more than 12 years of expe­ri­ence in these fields. She super­vis­es projects includ­ing TV, print, on-line, iconog­ra­phy, joint-brand­ing, retail, pack­ag­ing, sig­nage, sta­tionery, visu­al style, nam­ing, tone of voice, brand law, cor­po­rate fash­ion, mer­chan­dis­ing and dig­i­tal platforms.


Before she joined O2, she worked for the neuger­riem­schnei­der gallery in Berlin and the Designzen­trum Berlin, and as project man­ag­er for MetaDe­sign Berlin and KMS TEAM Munich. Her list of accom­plish­ments in the field of design-relat­ed knowl­edge trans­fer also includes two teach­ing posts, teach­ing design man­age­ment at the Fach­hochschule Pots­dam and the Kun­sthochschule Weißensee. In 2013 she qual­i­fied as a Lean6Sigma black belt.