Lioba Scherzer

Telefónica O2, München
Senior Brand Manager

Lioba Scherzer has been working for O2 since 2005. She covers brand management for corporate identity and corporate design, with more than 12 years of experience in these fields. She supervises projects including TV, print, on-line, iconography, joint-branding, retail, packaging, signage, stationery, visual style, naming, tone of voice, brand law, corporate fashion, merchandising and digital platforms. Before she joined O2, she worked for the neugerriemschneider gallery in Berlin and the Designzentrum Berlin, and as project manager for MetaDesign Berlin and KMS TEAM Munich. Her list of accomplishments in the field of design-related knowledge transfer also includes two teaching posts, teaching design management at the Fachhochschule Potsdam and the Kunsthochschule Weißensee. In 2013 she qualified as a Lean6Sigma black belt.

With more than 25 million customer connections and an annual turnover of more than €5bn, Telefónica Deutschland Holding AG is one of the three big integrated telecoms providers in Germany. The company provides mobile, landline and internet services for private and business customers.

As well as the key brand O2, the company’s portfolio includes Fonic, one of Germany’s most successful mobile phone discounters – along with other partners. Within the B2B sector, Telefónica Deutschland offers innovative communications solutions for companies in all sectors.

Telefónica Deutschland is listed on the Frankfurt stock exchange, and is part of Spain’s Telefónica S.A. – one of the biggest telecoms companies in the world, with 130 000 employees and 320 million customer connections worldwide.

o2online.de