Dr. Alexander Steinforth | CXI Brand talks | Corporate and brand identity conference

Dr. Alexander Steinforth

Fortuna Düsseldorf, Düsseldorf
Director of Strategy and Business Development

Born in Düs­sel­dorf, stud­ied law at the uni­ver­si­ties of Mün­ster, Oxford and Cam­bridge. Doc­tor­ate on “Present and Future of Pro­pri­etary Struc­tures in Ger­man and British Soc­cer”.

Began his career as man­age­ment con­sul­tant for the Boston Con­sult­ing Group and Rock­et Inter­net before mov­ing on to work for record cham­pi­on Man­ches­ter Unit­ed, where he was respon­si­ble for the club’s inte­grat­ed busi­ness strat­e­gy.

In 2017, fol­low­ing a short stint work­ing for media group ProSiebenSat.1, he seized the oppor­tu­ni­ty to return to his home team For­tu­na Düs­sel­dorf, as Direc­tor of Strat­e­gy and Busi­ness Devel­op­ment. He is in charge of the eco­nom­ic and struc­tur­al devel­op­ment of the club, in par­tic­u­lar mar­ket­ing and mer­chan­dis­ing, tick­et­ing and dig­i­tal devel­op­ment.