Dr. Alexander Steinforth
Director of Strategy and Business Development
Born in Düsseldorf, studied law at the universities of Münster, Oxford and Cambridge. Doctorate on “Present and Future of Proprietary Structures in German and British Soccer”.
Began his career as management consultant for the Boston Consulting Group and Rocket Internet before moving on to work for record champion Manchester United, where he was responsible for the club’s integrated business strategy.
In 2017, following a short stint working for media group ProSiebenSat.1, he seized the opportunity to return to his home team Fortuna Düsseldorf, as Director of Strategy and Business Development. He is in charge of the economic and structural development of the club, in particular marketing and merchandising, ticketing and digital development.