Jos van Haastrecht | CXI Brand talks | Corporate and brand identity conference

Jos van Haastrecht

DSM, Limburg
Global Branding Director

After Jos held sev­er­al posi­tions in the inter­na­tion­al pub­lish­ing indus­try he start­ed in 1998 as head of glob­al com­mu­ni­ca­tions at Gist-bro­cades’ Food Spe­cial­ties , a multi­na­tion­al biotech com­pa­ny. This was fol­lowed by sev­er­al posi­tions in glob­al dig­i­tal com­mu­ni­ca­tions, e‑business and glob­al inter­nal com­mu­ni­ca­tions at DSM, a sci­ence-based com­pa­ny active in Health, Nutri­tion and Mate­ri­als. As from Jan­u­ary 2008 Jos is respon­si­ble for glob­al com­pa­ny brand­ing at DSM


Jos is a Dutch nation­al and stud­ied Cell Biol­o­gy at the Wagenin­gen Uni­ver­si­ty, The Nether­lands and stud­ied Mar­ket­ing at IMD, Lau­sanne, Switzerland.