Mari Wegelius | CXI Brand talks | Corporate and brand identity conference

Mari Wegelius

Yale, Stockholm
Brand & Business Development Director

Mari is a busi­ness, brand and prod­uct devel­op­ment enthu­si­ast and believ­er in brand mag­ic.


Delight­ful expe­ri­ences and to facil­i­tate change has been her dri­ving forces in her var­i­ous glob­al roles with in prod­uct, busi­ness and brand devel­op­ment, at Bosch Siemens Home Appli­ances, Elec­trolux and ASSA ABLOY in the past two decades. She has a Mas­ters in Com­mu­ni­ca­tions and Media Stud­ies, as well as Diplo­mas in both Prod­uct Mar­ket­ing and Lead­er­ship and Com­mu­ni­ca­tion.


Mari has led the Yale Project from the client side and togeth­er with GW+Co and the glob­al Yale brand com­mu­ni­ty brought the once glob­al, 180 years old Yale brand back togeth­er to re-build, re-define the frame­work for expe­ri­ence that can meet the needs of the new age and cus­tomer – the human.


In order to dri­ve the change, she thinks it needs to start with great work expe­ri­ences and places that cre­ates trust and space for untra­di­tion­al ideas and mag­ic.