Alexander Wodrich is general manager at Wodrich Audio Branding. The qualified business administrator began his career at the Frankfurt advertising agency Wunderman in 1998. He then joined MetaDesign at their Berlin office, until summer 2009 working as a branding designer for clients like Audi, DHL and Allianz. Since 2007 he has been a member of the management team, covering sound branding and motion graphics. His work has received numerous prizes. Alexander Wodrich is himself a passionate musician; his various bands have released CDs and played over 100 concerts.