In 2010 Alexander Wodrich founded the agency why do birds. A business graduate, he had previously worked as a brand advisor at MetaDesign at MetaDesign, assisting clients like Volkswagen, Lufthansa and Allianz. In 2007 he joined the management team, with responsibility for audio branding and motion graphics. His work received a range of prizes. In his free time he is a passionate musician: with his bands he has played more than 100 concerts and recorded several records.