Peter Vetter | CXI Brand talks | Corporate and brand identity conference

Peter Vetter

Coande, Zurich
General Manager

Peter Vet­ter stud­ied design in Zurich and Milan. His first employ­ment expe­ri­ence was with Gér­ard Mie­din­ger, Jo­sef Müller-Brock­mann and Tomás Mal­do­nado. Dur­ing his career he has worked in Italy, Ger­many, Japan and the USA for high-pro­file, main­ly inter­na­tion­al clients. He cre­at­ed his own design stu­dio in Italy (Bit S.r.l., lat­er BBV), and then joined Zintzmey­er und Lux AG (now Inter­brand) as a part­ner and cre­ative direc­tor, then Vignel­li Asso­ciates in New York as exec­u­tive vice-pres­i­dent. He teach­es (BA, MA) and is direc­tor of stud­ies for visu­al com­mu­ni­ca­tion in the design depart­ment at Zurich Uni­ver­si­ty of the Arts and at SUPSI in Lugano , and a guest lec­tur­er at sev­er­al uni­ver­si­ties in Switzer­land and abroad, includ­ing SUPSI/DACD in Lugano, Basel, Bern, Gene­va and the IFZ in Zug. He has been pres­i­dent of Design Net­work Switzer­land, is a founder-mem­ber and vice-pres­i­dent of the Swiss Graph­ic Design Foun­da­tion, pres­i­dent of the jury for the assess­ment of busi­ness reports, along with sev­er­al oth­er nation­al and inter­na­tion­al awards juries.