Marcus Gawron

Marcus Gawron is a marketing expert working for the automotive industry. After his graduation, he began his career working for Siemens, but following an extended stint abroad moved on to work for Skoda, where he developed Think Blue, Volkswagen’s sustainability program. He subsequently focused on introducing electro mobility on the German market, using innovative marketing instruments. He then moved on to co-creating the Beijing Brand Experience Center. Today, he works as User Experience Manager for Volkswagen, and has gathered extensive experience with using extended realities as a touchpoint, an innovative tool for allowing users to really immerse themselves in the brand.