Marcus Gawron | CXI Brand talks | Corporate and brand identity conference

Marcus Gawron

Volkswagen AG, Wolfsburg
User Experience Manager

Mar­cus Gawron is a mar­ket­ing expert work­ing for the auto­mo­tive indus­try. After his grad­u­a­tion, he began his career work­ing for Siemens, but fol­low­ing an extend­ed stint abroad moved on to work for Sko­da, where he devel­oped Think Blue, Volkswagen’s sus­tain­abil­i­ty pro­gram. He sub­se­quent­ly focused on intro­duc­ing elec­tro mobil­i­ty on the Ger­man mar­ket, using inno­v­a­tive mar­ket­ing instru­ments. He then moved on to co-cre­at­ing the Bei­jing Brand Expe­ri­ence Cen­ter. Today, he works as User Expe­ri­ence Man­ag­er for Volk­swa­gen, and has gath­ered exten­sive expe­ri­ence with using extend­ed real­i­ties as a touch­point, an inno­v­a­tive tool for allow­ing users to real­ly immerse them­selves in the brand.