Andreas Bentler | CXI Brand talks | Corporate and brand identity conference

Andreas Bentler

Bochum Marketing, Bochum
Head of city marketing

Since 2012 Andreas Bentler has been in charge of city mar­ket­ing for Bochum Mar­ket­ing GmbH. Part of his job is con­tent-shap­ing of the “Bochum”-brand, and the organ­i­sa­tion of a com­pe­ti­tion for the city’s new brand image. A grad­u­at­ed urban plan­ner, he is also respon­si­ble for the sub­ject area of urban devel­op­ment, cul­ture and loca­tion mar­ket­ing. Andreas Bentler is cur­rent­ly busy with run­ning var­i­ous cam­paigns for posi­tion­ing the new brand.