Sascha Weisshaupt | CXI Brand talks | Corporate and brand identity conference

Sascha Weisshaupt

Swisscom, Zurich
Head of Brand Strategy & Management

Sascha Weis­shaupt is Head of Brand and Strat­e­gy in the Cor­po­rate Com­mu­ni­ca­tions Departe­ment of Swiss­com. He joined the com­pa­ny in 2002, com­ing from a brand and design agency, where he worked as con­sul­tant. In 2007 and 2008 he was respon­si­ble for the devel­op­ment of the new cor­po­rate iden­ti­ty of Swiss­com, since 2009 he is Head of Brand and lead­ing a team of brand strate­gist, brand man­agers and brand design­ers. He and his team are in charge of brand strat­e­gy and brand design, rep­u­ta­tion man­age­ment and dig­i­tal brand devel­op­ment as well as employ­er brand­ing. Sascha Weis­shaupt holds an exec­u­tive mas­ter in cor­po­rate com­mu­ni­ca­tions and is lec­tur­er in the CAS „Brand Man­age­ment and Com­mu­ni­ca­tion“ at the Uni­ver­si­ty of Bern.