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Sascha Weisshaupt

Swisscom, Zürich
Head of Brand Strategy and Management

Sascha Weisshaupt is Head of Brand and Strategy in the Corporate Communications Departement of Swisscom. He joined the company in 2002, coming from a brand and design agency, where he worked as consultant. In 2007 and 2008 he was responsible for the development of the new corporate identity of Swisscom, since 2009 he is Head of Brand and leading a team of brand strategist, brand managers and brand designers. He and his team are in charge of brand strategy and brand design, reputation management and digital brand development as well as employer branding. Sascha Weisshaupt holds an executive master in corporate communications and is lecturer in the CAS «Brand Management and Communication» at the University of Bern.